What do you need: Empowerment or Ideas?

I find a lot of brand and business advice aimed at women fairly triggering. And I also bought into it myself for a long time.

It feels like 'the' answer.

It's mostly about fixing her, so she can thrive.

It has you believe that once you have the mindset, you follow x, y, z set of tactics, your business doubles every year until you're at 7 figures working 2 hours a week and then you're made it. It's private yachts from here on out.

BUT OF COURSE, THAT’S NOT IT. YOU DON’T NEED TO ‘STEP INTO YOUR POWER’, YOU JUST NEED A BUSINESS WITH A MORE POWERFUL IDEA BEHIND IT.

Most categories are saturated. If you have an online business, the bar has been so low for the past 3-4 years that every man and his dog is hanging out there, ready to win big.

And now we're in a cost of living crisis and success simply isn't guaranteed. Lots of businesses are struggling.

To create a high potential business, you need an idea. The more disruptive, the better.

Once you land on it everything feels different. It drives your business model, your brand voice, marketing messages, client experience and you as the leader of the business.

You don't need empowerment, you need an idea.