You're building something that deserves to be impossible to ignore.

The Wild Ones is a strategy and ideas studio for founders who refuse to think small.

We put a disruptive idea at the heart of your brand and business and build from there.

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“THIS IS THE WORK THAT ENABLED ME TO PITCH TO A ROOM FULL OF INVESTORS AND WALK AWAY WITH A HIGH-PROFILE CELEBRITY BACKER AND AN OPPORTUNITY TO BREAK INTO THE US.”

this work is for you if:

Your ambition has outgrown your current brand and business model.

Growth feels busy but misaligned — like you're running hard in the wrong direction.

You're preparing for scale, for exit, or for a next chapter that looks nothing like today.

You have a powerful idea that hasn't yet found its right shape.

You know what you're building could be more disruptive, more valuable, more alive — and you're

ready to do something about it.

If any of this is where you are, you're in the right place.

THE STUDIO

Where the work gets done.

You bring the strategic problem that isn't going to get solved by doing more. We find the disruptive idea at the heart of your brand and business — and build from there.

Positioning. Architecture. IP. Commercial model. Everything designed to make the business stronger, more valuable and more yours.

Nearly three decades working with some of the world’s most innovative businesses, means I see patterns quickly. Where you're under-positioned. Where your ambition deserves a bigger arena.

This is long-game strategy. Designed to compound.

Tell me more about the studio

A small number of the founders we've worked with.

Join the women inside the society

LUCY SHERIDAN

personal brand, uk
From niche authority to future-proofed platform. Expanded beyond the category she created into a broader, more sustainable business built on depth rather than constant visibility.
CORRIN ARASA

Founder, PATINA, NYC
From successful rental business to cultural authority. Repositioned around a belief-led territory with a stronger brand moat and an ecosystem built for expansion and exit.
JESS JORGENSEN

Founder, SPORESIGHT, UK
From strong idea to category-defining position. Built a futures consultancy anchored in proprietary IP and a partnership-led commercial model that no one else could replicate.
SEDGE BESWICK

PERSONAL BRAND, UK
From scattered portfolio to unified personal brand. Multi-hyphenate entrepreneur repositioned under one strategic banner with a thought leadership platform and a commercial architecture built to attract the right opportunities.
CONNIE MCINNES

Founder, R-STUDIOS, CANADA
From fragmented multi-location fitness brand to scalable masterbrand. Unified under a single philosophy with proprietary class IP designed for licensing and significant enterprise value.
ALICE MERRIMAN

Founder, Dukes Boots, UK
From powerful idea to investment-ready brand. Pre-revenue luxury cowboy boot start-up given a complete brand world, a high-value cultural story and a funding pitch built to claim premium territory from day one.

HELLO, I’M EMMA HOLLAND

Founder | strategy partner

I've spent nearly three decades shaping brands and businesses — from global organisations like Nike, Google, Disney and Unilever to founder-led companies navigating their most important strategic moments.

I work with founders at moments of stretch. When the ambition is real but the current structure can't hold it. When what got you here won't get you to what you're actually building toward.

Inside The Wild Ones, you get me in the room. Asking better questions. Finding the idea that only you could build. Designing the business that carries your real ambition.

more about how i work

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GLOBAL BRAND FIREPOWER — REWIRED FOR THE FOUNDERS BUILDING WHAT’S NEXT