A STRATEGY AND IDEAS STUDIO FOR FOUNDERS BUILDING DELIBERATELY DIFFERENT BUSINESSES

 

We work with founders at moments of stretch — when ambition has outgrown the existing model, when what’s been built no longer fits what comes next.

Our work sits at the intersection of brand, business and ambition. We help founders design platforms that can evolve, scale, and hold their value over time.

In a world crowded with “another anything”, we believe originality is a responsibility. If you’re going to take up space, it should be deliberate.

Whether you’re shaping something from the first spark of an idea or stepping into a new chapter of growth.

We work with the relentlessly ambitious who want to build with intention, depth and meaning.

Built from ambition, not limitation.

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“THIS IS THE WORK THAT ENABLED ME TO PITCH TO A ROOM FULL OF INVESTORS AND WALK AWAY WITH A HIGH-PROFILE CELEBRITY BACKER AND AN OPPORTUNITY TO BREAK INTO THE US.”

Proof of deliberate difference.

Proof of deliberate difference.

Meet the Team

  • DANIELLE KNIGHT

    Founder. Village for visionaries. Music industry voice

  • ELLE, QUEEN STONE

    founder. dominatrix. female creative expression

  • SEDGE BESWICK

    SERIAL ENTREPRENEUR, NED, SPEAKER, STRATEGIC ADVISOR

  • MELANIE RICKEY

    FOUNDER. THE ENOUGHNESS, BROADCASTER. advocate

  • KATE CAWLEY

    FOUNDER. FUTURE FOOD MOVEMENT, BIG FOOD X SUSTAINABILITY

  • SARAH SUTTON

    global media director - oatly. advertising industry voice

  • BIANCA WENDT

    agency owner, serial entrepreneur, ned, cultural tastemaker

  • LUCY SHERIDAN

    founder, speaker, author. celebrity coach & spiritual advisor

  • JESS JORGENSEN

    FOUNDER - SPORESIGHT. CULTURAL FUTURIST, MYCOPHILE

“EMMA IS A PIECE OF MAGIC. HER WORK IS therapy for the soul, THE heart and THE BOTTOMLINE OF YOUR BUSINESS.“

QUEEN STONE. DOMINATRIX EDUCATOR. SPEAKER ON FEMALE CREATIVE EXPRESSION.

strategic partnership

01/ The Studio

Private strategic partnership for founders building deliberately different businesses.

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THE WILD SOCIETY

02/ The SOCIETY

A semi-secret circle for women who do not want to build alone. Big-thinking conversations, live sounding boards, cultural intel and unwavering support as you navigate the next moves.

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COMING IN 2026

03/ The SCHOOL

Where strategy meets cultural intelligence. Programmes, labs and tools that teach you The Wild Ones method so you can build brands, systems and movements that actually hold your ambition.

WAIT A MINUTE

HELLO, I’M EMMA HOLLAND

Founder & long-term STRATEGIC partner to ambitious founders

 

I’ve spent over 25 years shaping brands and businesses — from global organisations like Nike, Google, L’Oréal, Disney and Unilever, to founder-led companies navigating their next chapter of growth.

I work with founders at moments of stretch: when ambition has outgrown the current model, when the story no longer fits, or when success has started to feel misaligned.

Inside The Wild Ones, you don’t get an agency or a framework — you get me in the room.
Asking better questions. Naming the real opportunity. Designing businesses that can evolve without burning you out or boxing you in.

I built The Wild Ones because women’s ambition deserves infrastructure — not exhaustion.
And because building deliberately different businesses takes clarity, conviction, and someone willing to think alongside you for the long game.

I live in the real world of building businesses alongside life — which is exactly why this work is designed to last.

LET’S HAVE A CHAT ON A CALL

GLOBAL BRAND FIREPOWER — REWIRED FOR WOMEN BUILDING WHAT’S NEXT

 

“The Wild Ones are the real deal.“

MICHELLE MOWBRAY. AGENCY FOUNDER.

The Shift: A Founder’s Perspective on Value, Power and Leverage

This is not a playbook. It’s a point of view.

A clear articulation of what’s changing in business — and how deliberately different founders are responding.

Read the Shift

Free to read. No sign-up required.

Get to know us better on Instagram

For a long time, visibility was treated as the shortcut to growth. Especially for founder-led businesses. Especially for women. That strategy worked. Until it didn’t. What I’m seeing now — from inside real founder decisions &mdash
I don't post much on Instagram anymore, but today is different. 📸 @__blueiris___
I actually hate these Instagram trends, but 2016 was such a pivotal year in my life, it’s been good to really see the good bits. My marriage officially ended in 2015. That was a rough year. 2016 was a ‘let’s try again’ year a
Just saying. The Wild Society reopened its door for new members last week. Designed to be the cultural intelligence room for ambitious feminist founders. For women building companies, ideas, brands and movements. Come on in. Claim your space.
The Wild Society isn’t built around content. It’s built around thinking. Each month we curate a small number of conversations, signals and rooms designed to sharpen perspective, stretch ambition and support better decision-making. This
Most founders I know aren’t under-informed. They’re over-instructed. There’s no shortage of advice on what to do, what to post, what to sell, how to grow. What’s missing is exposure to better thinking. The environments that
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