Our clients are multi-passionate change-makers, industry disruptors, restless entrepreneurs, women who don’t love being restricted by a set way of doing things or a singular identity. They’re also building more than ‘a little job for themselves’.

A lot of advice aimed at women is Brand & Marketing 101. Diluted and oversimplified. It’s deliciously tempting, an ‘easy to follow roadmap’ that promises riches and freedom, but in fact it builds you the same business as everyone else. Longer-term it cages you.

a gender-based disruption gap exists and it widens the DISCREPANCY between the value of male and female-led businesses… this is why this work is so important.

Playing it safe, sticking to the industry roadmaps, following those who have gone before us, waiting patiently to earn our place and doubling down on being excellent at what we do… is holding us back. It blocks our business potential and our personal impact and growth. It’s also majorly frustrating when you know you have more. We take a different approach.

Make it stand out.

(01) From waiting for permission, to

Owning and leveraging your VALUABLE DIFFERENCE
(02) From being defined by WHAT YOU DO, to

THINKING STRATEGICALLY ABOUT THE HIGHEST VALUE SPACE TO CLAIM
(03) From proving your credentials, to

CRAFTING A DISRUPTIVE POINT OF VIEW THAT SHOWS THEM IN ACTION.
(04) From positioning you for now, to

Positioning you and your business in the stretch
(05) From selling tactics, to

Growing a cult-following, a club, die-hard fans
From being defined by your business, to

Growing a portfolio of interests, business and personal.

“I love how Emma’s brain works! She is a pure genius at seeing, with razor sharp insight and intelligence, where a brand is strong and where it can be leveraged. Her work is proper brand magic!”

Founder, Energy Mastery and Female Leadership

Jo Sweeney.

“I’ve always loved my job, literally the art of strategy… whether I was working for Nike, Google, an ad agency or a solopreneur start-up. I live for creating beautiful simplicity and killer ideas, out of strategic complexity.”

When I do this work with founder-led businesses, the impact is huge, because when you get the internal fire back for the business you’re creating, it has a transformative effect on the value and the impact of the business out in the market and also on the personal life of the founder. It’s everything.