BUILT FOR THE RESTLESS.
MOST FOUNDERS HAVE NEVER HAD A GENUINE THINKING PARTNER.
It’s why I never wanted to build an agency. I wanted to be inside someone's business. Bringing the same quality of thinking I'd bring to a Nike brief.
I’ve built The Wild Ones around that ethos. Fewer clients. Deeper work. Bigger thinking.
Every engagement is led by me directly. When a project needs it, I bring in the best creative minds in the business — the right person for the right moment.
Working globally, across a diverse mix of categories. Keeping the thinking sharp.
"What DON’T you want to tell me about yourself?"
The first question I ask every client. Because with founder-led business, everything is personal.
THE FOUNDER’S *PLAYGROUND*
“PEOPLE TEND TO FORGET THAT PLAY IS SERIOUS.“
DAVID HOCKNEY. ARTIST.
Most strategy starts inside the problem. We start somewhere else entirely.
We go deliberately wide before we go deep — bringing in culture, adjacent worlds and divergent thinking that most businesses never get access to. The kind of thinking that creates genuine difference, not just a better version of what already exists.
EMMA HOLLAND
Before founding The Wild Ones, I led an office inside global innovation consultancy Flamingo, shaping cultural positioning and growth strategy for Nike, Unilever, Google, Disney/Pixar and Netflix.
That same lens sits at the heart of this work — applied directly to founder-led businesses, with no layers between the thinking and the client.
Based in Brighton, UK. Global clients.
Solo parent. Expensive tastes. Unreasonable level of ambition.
Binge our thinking.
From the Studio Floor
Weekly observations from inside real founder decisions. What's shifting. What's working. The inside track on building value.
Written and shared by a human, when inspiration strikes.
IF IT STIRS SOMETHING IN YOU, I'D LOVE TO TALK.
You tell me what you're building. I'll tell you what I see.