I worked in creative strategy, trends and innovation for over 20yrs at agencies such as Saatchi and Saatchi, Naked, Flamingo and Crowd DNA.

I worked as a CEO for 8 years in Asia. I've also started up various creative businesses for others and also for myself.  I've always been a strategist first, but I've had plenty of pivots along the way.

I've spent my career surrounded by passion-led creators - people absolutely full of potential and ideas, who are ever-striving for more. I got in to coaching with a mission to help these people to achieve brilliance, in ways that are healthy and sustainable and on their terms.

I am a life-long learner and am always honing my specialist skills.  I've trained at an advanced level in the following approaches:

  • Psychotherapy and hypnotherapy 
  • Emotional Freedom Technique (EFT) 
  • Mindfulness Based Inner Repatterning 
  • Coaching and Leadership strategy
  • Trauma-Informed Coaching: Somatics, Internal Family Systems

About me, Professionally

I'm a single-Mum to 9 year old Scarlett. 

We've moved all around the world together, Singapore - Shanghai - Singapore - London - Kent.  We're off to Brighton next.

We love an adventure and whilst it hasn't all been easy, we're a team.

Over the last year  we've been busy renovating a total wreck of a house in Kent.  I say 'we' because I have one of the few 9 year olds who will talk about worktop selections, kitchen cabinetry and paint colours.

Starting the business has been the wildest ride.  When it's great and I'm juggling motherhood and bringing in the business, I feel untouchable.  At the start, keeping the faith was hard. 

It's been amazing bringing Scarlett along for the ride.  I want her to know that work can be a massive source of joy and that it's good to have some big ambitions.

About me, Personally

a few favorites...


All parents love their kids, but Scarlett is genuinely a total rockstar. We are a team. She entertains all of my adventures, which has meant she's moved countries, houses and schools so many times, but nothing fazes her. She's hysterically funny, the most competitive person I've ever met and weirdly bendy. We bond over foreign travel, paddle-boarding, burgers and Lizzo.

my bestie





Growing up I had doves, a chipmunk, a golden pheasant, x2 dogs and I hand-reared a snowny owl and x2 barn owls. Our house was like a zoo. I love being surrounded by animals.

We  have a Cockapoo - Oberon King of the Fairies, a Maltipoo puppy - Ophelia and a Ragdoll cat - Princess Aurora (who we brought back with us from Singapore).

my animals





I hate to be a cliche, but I do really love it. It's one of the first things I think about when I wake up. I'm only allowed x2 a day, because otherwise I'll be awake all night (#middleaged) and so they have to be genuinely beautiful coffees. I use an aeropress, or I have several favourite coffee shops in Whitstable, but I do lust after a proper barista machine at home.






As a child of the 80s in the UK, if you didn't run fast you were labeled 'crap at sport'. It turns out that I'm actually weirdly strong and I only found that out when I properly started working out with a trainer in Singapore and worked my way up to lifting 65 kg. It's the only thing that's ever really made a difference to my body and after a brief lull, I'm excited to get back to it this year.

lifting very heavy weights





My ex-husband will read this and say "are you joking?" When we left the UK for Singapore I was thinking, 'let's get the 2 years done and then we can come home and properly start life'. That wasn't at all what happened and every move since - country, location, house - has been a massive thrill. Ironically I now struggle with the reverse and do slightly hanker for newness!

travel, change, new starts