BRAND STRATEGY | DONE FOR YOU | STRATEGIC BLUEPRINT

THE reimagining

YOU WANT the 6/7/8-figure positioning THAT’S GOING TO CHANGE YOUR BUSINESS AND YOU NEED a thought-partner to take you further.

We’ve taken two decades of work with some of the world’s most valuable and innovative businesses, and distilled it in to a way of working with founder-led businesses, wanting to claim a high-value space in the world.

Surely that’s worth a few hours of your time, right?

We’ll look at your ambition, identify the highest-value opportunity space, land the disruptive idea and the plan to activate it… that’s capable of changing your business.

Because right now there’s a gap between where you want your profile to be, the success of the business, your experience of the business, the value of what you’re creating, the opportunities that feel open to you… and where you are today. ‘More of the same’ won’t get you there. It won’t attract investment, a sale, it won’t supercharge sales or allow you to evolve things. You need a more foundational shake up.

This is what it feels like to crack a core idea for your brand that opens up opportunity and feels like a powerful stretch in the right direction.

“Emma I am literally crying right now - this is so perfect, everything I ever wanted and more.”

LISTEN TO HOW JESS RESPONDED WHEN SHE RECEIVED THE POSITIONING FOR HER NEW BUSINESS.

 
 
 

YOU’RE IN THE SAFEST OF HANDS

This is the work I’ve been doing over the last two decades with some of the world’s most creative brands and businesses.

I’m a ninja-level brand strategist, a whizz at sniffing out new commercial opportunity and different ways to land your brand for maximise impact.

I’ll get you thinking bigger, standing for more and nailing an idea that will change the energy in your business.

…and please check the LinkedIn of anyone you’re planning to advise you in your business!

As founders we often become hyper focused on what surrounds us. we’re in the weeds of our own businesses, how we’ve always done things, our peers and our mile-wide industry. We can’t see a different way.

We’ll take a 30,000 ft view of everything. We’ll explode your frame of reference and take some space and time to play with possibilities and break you out of the binary.

We work with five core insight spaces:

-> YOU, story, experiences, characteristics, drivers... Unique equities we have to play with.

-> AMBITIONS, what you’re creating, how you want to experience it, the gap.

-> PEOPLE TO INFLUENCE; ideal client muses, industry stakeholders, media, investors.

-> CATEGORY dynamics, adjacent spaces, conventions and outliers.

-> CULTURAL shifts; change, emergent threats and opportunities.

“I’m not a coach, but I played in that space. When I did the category mapping work with The Wild Ones it changed my perspective entirely and showed me a very clear and higher-value opportunity space, that I hadn’t seen before.

Then we looked at the evolution of gender, the wellness movement, catalysing events in fourth-wave feminism, Barbie and female burnout via Jacinda Ardern and I thought, right, this has changed everything.”

 

The Alignment Residency. Energy Mastery and Female Leadership.

Jo Sweeney, Founder

The big disruptive idea that will actively position your business is the goal. It’s powerful when it gives us just the right level of ‘credible stretch’, it’s capable of meeting your ambition, it nails your real valuable difference in your category and it feels full of long-term opportunity.

This work changes the energy in the business.

“I’ve had a stellar personal brand and business for over a decade. When I wanted to rethink my brand, my business and everything I stand for, there’s no one else I would have trusted with the task.”

 

Formerly The Comparison Coach, author, speaker.

Lucy Sheridan.

The real magic of this work is that you don’t have to do it yourself.

You’re the expert on your ambition, you’ll be brilliant at telling us all about your category and the major players within in, but we’ll do the rest… bring in fresh insight, creative thinking exercises, case studies from totally different categories, a more elevated way to think about you and your experiences.

We’ll be more ambitious and stretchy in our thinking for you and your business, than you will.

the Strategic blueprint

We’ll land the idea, pitch it, romance it and give you guidelines for how to activate it across all of the parts of your business, so that it runs through like a powerful red-thread.

Make it stand out.

  • (01) Ambition + strategic task

    the strategic job to be done

  • (02) category mapping

    your highest-value opportunity space

  • (03) audience to influence

    clients, industry, media, investors…

  • (04) disruptive idea

    mission, proposition, point of view

  • (05) activation guidelines

    business model / marketing / personal brand

  • (06) value creation

    intellectual property & assets

Are you in?

Deliverables and investment

Two weeks of deep focus and big thinking from us, for you, 60-90mins to complete the pre-work exercises and a day together, to set you up for more… profile, income, freedom, opportunity and just straight-up joy.

It Includes:

  • A pre-work playbook of exercises for you, that will give us a head-start

  • x3 90min Strategy Sessions (Virtual)

  • Independent consulting and insight generation from us

  • Crafting of your final Strategic Blueprint document

  • 4 weeks open channel for communication, collaboration and ideas

INVESTMENT:

From £5,000 / USD 6,600 (+ VAT for UK businesses).

POA for more complex businesses, multiple founders/c-suite, employer brand…