THE STUDIO
Where feminist strategy meets commercial firepower
The Studio is a strategy-and-ideas playground for restlessly ambitious founders who want Expensive brands — high-value, high-opportunity, culturally charged.
Business, personal or both, this is where we stretch your brand into its next era.
“IF YOU WANT TO SUPERCHARGE YOUR BRAND AND BUSINESS, THERE’S NO BETTER ALLY THAN EMMA. MY WORK WITH THE WILD ONES HAS TRANSFORMED ME AS A FOUNDER AND THE BUSINESS .”
KATE CAWLEY - FOUNDER, SPEAKER, SUSTAINABILITY ADVOCATE - FUTURE FOOD MOVEMENT
YOUR Brand IS UNDERLEVERAGED
YOUR BRAND — PERSONAL OR BUSINESS — IS YOUR MOST VALUABLE ASSET, AND IT’S CURRENTLY UNDERLEVERAGED
Your brand is how you actively position yourself in line with your ambition.
It’s the invisible architecture people use to place you. It defines the limits of your stretch — what you’re allowed to build, say, charge and become.
Too many founders treat brand like the decorative layer: fonts, colours, a moodboard.
But when it’s done properly, brand becomes your blueprint.
It becomes your growth engine.
It becomes the thing that changes what’s possible.
WHAT EXPENSIVE BRANDS ARE MADE OF
Read: High-profit. High-opportunity. Built to stretch.
HOW WE
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01 | CREDIBLE STRETCH
You, your strengths, your lived experience — anchored to a vision that feels big, serious and truly possible.
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02 | FIERCE DIFFERENCE
A clear mission of change, a sharp enemy, and a position that makes you the interesting outlier in your category.
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03 | INNER FIRE
Growth that actually lines up with who you are and what you want to build. Stretch that ignites you, not burns you out.
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04 | CULTURAL EDGE
A brand plugged into the shifts shaping the world — not just what’s trending on your Explore page.
“THIS WORK IS proper brand magic. Emma has WORKED WITH ME TO distil 4 years of complex scientific training and over 15 years of private practice, into models, messaging and IP that feel wildly different and fresh. At this point I’ve handed my brand over to Emma. It’s going to be bloody epic.”
JO SWEENEY. ENTREPRENEUR, SPEAKER, ENERGY MASTER
THE WORK WE DO
The Studio builds high-value brands with clear commercial upside, cultural depth and creative distinction.
Our work blends strategic intelligence with provocative thinking so your brand has both bite and weight.
What We Do
Brand Strategy & Positioning
Category + Opportunity Mapping
Narrative + Messaging Architecture
Naming + Brand World Development
Personal Brand Systems
Offer Architecture & Commercial Model Design
Founder Platform Strategy, Comms & Thought Leadership
Editorial Direction
IP + Concept Development
Brand Manifestos + Story Systems
Pitch + Investor Narrative Design
What We Oversee Through Partners
(You get a whole creative ecosystem, directed under one strategic eye.)
Visual Identity & Design · Campaign Creative + Art Direction · Web Design + Development · Film, Photography & Production · PR & Publicity · Paid Media + Ads · Experiential & Events · Packaging, Collateral & Environments
“Working with Emma was a turning point for me and my business. She gently peeled back the layers of practicality and fear that had been clouding the vision. What emerged was something bolder, more expansive, and truer than I’d previously dared to articulate.”
LAURA SAWYER. FOUNDER - THE DETAIL. CREATIVE DIRECTOR, SOCIAL ENTREPRENEUR AND PROPERTY DEVELOPER
WAYS TO WORK WITH THE STUDIO
From quick clarity to full-scale reimagining. All bespoke. All deeply 1:1.
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01 | POWER SESSIONS
90 minutes to unlock clarity and next steps.
For founders who want to test an idea, sharpen positioning or make a decision with a strategic sparring partner.
You’ll leave with:
- Fresh eyes on the challenge and the opportunity.
- Ideas and tailored recommendations on what to do next.
- A one-page summary that nails it.
Investment: £650 +VAT.
For members of The Wild Society - reduced cost of £500.
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02 | PROJECT SPRINTS
Focused sprints for a single, high-impact question.
Best for founders who need momentum fast or want to unlock a specific opportunity without committing to a full reimagining yet.
Typical sprint briefs:
- Repositioning a brand or offer
- Designing a new product or revenue stream
- Clarifying a movement, manifesto or campaign idea
- Tightening the narrative before a launch or raise
Output might include a Strategy Playbook, opportunity spaces, a sharp brand idea, key messages and an activation outline.
Investment from £5,000 + VAT
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03 | THE REIMAGINING
Deep rework for brands entering their next era.
For when you’re scaling, merging, or your current story just can’t carry the weight of where you’re going next.
We’ll work through:
- Opportunity and category mapping
- Brand platform and positioning
- Manifesto, narrative and naming
- Offer and business-model architecture
- Launch or relaunch plan
You walk away with a fully reimagined brand and business blueprint that can brief design, comms, product and PR. A complete strategic bridge to activation.
Investment From £15,000 + VAT
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04 | WILD INSIDE
Embedded brand leadership for when you want a partner on the inside.
Fractional brand leadership for a small number of businesses each year.
For founders who want someone thinking about the whole ecosystem, month after month.What it can include:
- Ongoing strategic direction across brand, comms and campaigns
- Input on hiring agencies and creative partners
- A thought-partner and sounding-board - Founder &/or Leadership Teams
- Senior-level eyes on launches, partnerships and new revenue streams
- Regular working sessions to keep you anchored to the bigger vision
Investment From £3–5k / month + VAT
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“Working with Emma was a turning point for me and my business. She gently peeled back the layers of practicality and fear that had been clouding the vision. What emerged was something bolder, more expansive, and truer than I’d previously dared to articulate.”
LAURA SAWYER. FOUNDER - THE DETAIL. CREATIVE DIRECTOR, SOCIAL ENTREPRENEUR AND PROPERTY DEVELOPER
You don’t get a process. You get a partner.
I’m not running an agency — The Studio is me.
You get deep partnership. Someone who thinks about your business in the shower, on dog walks, in voice notes at midnight. Someone whose job is to think bigger on your behalf than you would alone.
I see the invisible value, the unrealised opportunity, and the parts of your story that want to expand.
For me, the experience is as important as the outcome.
It’s what turns strategy into momentum, and momentum into movement.
You don’t just work with me — you tap into a network of exceptional creative talent
Designers, writers, researchers, producers and innovators — each hand-picked and directed with intention.
Boutique intimacy. Agency-level impact.
Every output stays true to the strategy that started it.
A FLAVOUR OF RECENT WORK
We partner with founders who want to create something original, scalable and culturally alive.
From early-stage creation to scale, pivots, repositioning and exits.
AGENCY & Brand CREATION · SPORESIGHT
Future-facing foresight studio built for purpose and profit.
Jess came with a decade of big-brand experience and a fascination with the culture of mushrooms — but no clear commercial model.
Together, we defined Sporesight’s category, built its IP engine, and positioned it as a “Future First” studio — a feminist, future-literate brand ready for scale.
Type: Brand Creation + Business Model
Outcome: New category, IP system, and launch.
Check out Jess’s work with Sporesight.
“EMMA I’M LITERALLY CRYING RIGHT NOW - THIS IS SO PERFECT, EVERYTHING I EVER WANTED AND MORE.“
JESS JORGENSEN. FOUNDER - SPORESIGHT. CULTURAL FUTURIST. MYCOPHILE.
REIMAGINING A PERSONAL BRAND · LUCY SHERIDAN
From personality to platform.
Lucy’s business had grown, but her story hadn’t caught up.
We rebuilt her positioning, offer architecture and commercial model — creating a sharper, more scalable foundation for the next era of her work.
Type: Brand Reimagining
Outcome: Unified personal brand under True Line.
Check out Lucy’s new work with True Line.
“THERE’S NO ONE ELSE I’D TRUST WITH MY BRAND - REIMAGINING A DECADE-OLD BUSINESS HAS LITERALLY CHANGED EVERYTHING. THE FIRE IS BACK BABY .”
LUCY SHERIDAN - SPEAKER, AUTHOR AND PERSONAL DEVELOPMENT ADVISOR
SOME OTHER EXAMPLES…
Scaling a Service Brand · Confidential Gym Chain
From five independent studios to one scale-ready masterbrand with a proprietary class IP system, investor-ready narrative and blueprint for national growth and exit.
Sustainability Agency to Industry Agenda · Future Food Movement
Unified a merged agency + movement under one story, created the launch campaign and founder platform that repositioned them as a driving force in the UK food transition.
From Blank Page to Investor-Ready · Jewellery Start-Up
Took a powerful founder story with no name or product and built an investor-ready brand: naming, manifesto, messaging and pitch assets designed to sell both the opportunity and the movement.
From Clinics to Cultural Voice · Functional Health Strategist
Repositioned a triple-certified, fully booked practitioner beyond selling hours into a cultural voice on women’s functional health – with a new commercial model, reframed book, overhauled brand world and a platform now attracting keynotes and publisher interest.
CONSULTANCY PLACES ARE LIMITED AND WAITLISTED
READY TO REIMAGINE?
This is the work that changes everything.
Because the right strategy doesn’t just grow your business — it changes how you see what’s possible.
From pre-revenue start-ups to established and scaling - only the restlessly ambitious need apply.