Businesses that beat the odds of the context, think differently .

Enter Disruption Camp.

From my years of experience as a global brand innovator, I’m going to teach you how to practically create a high-value brand, both personal and business and then land it in the world, well beyond the usual, tired tactics. 

From the secrets of the world’s most high-value, innovative brands, to the practical application to your business today.

Session ONE:

Learn from the Best.

Learn how to think like the world’s most valuable businesses to build a high-value brand that positions your product powerfully. This approach enables you to model the strategies of market leaders, so you can implement proven methods with a track record of success, even if you’re new in your field. This means you can bypass common hurdles and make an impact more quickly.

Session TWO:

Create the Biggest Play.

Discover how to supercharge your vision and goals to think bigger about the high-value space you want to claim in your industry. We’ll build out your vision and show you how to 10x it. Selling? yes, but what about starting a movement? The right goals will give you a bigger perspective, a ‘why not me?’ mindset and will fire up ideas like never before.

Session THREE:

Your Disruptive Idea.

We’re going to get practical here and give you the ‘how to’ of creating YOUR high-value, disruptive idea for you and for your business. This is how you’ll claim your space in your industry, no matter how crowded or competitive it is. We’ll look at the art and science of creating a core idea that’s credibly stretchy, valuably different and culturally on point. We’ll get you seeing opportunities that your peers won’t have noticed, to give you a massive competitive advantage and a buzz of energy leading into Christmas.

Session FOUR:

Sell Ideas Before Things.

Every touchpoint that your people have with you is an opportunity to land your idea, both IRL and URL. We’ll show you how to make sure everything resonates with potency and communicates your unique value. From your visuals, messaging, and customer experience, to your business model, assets and your personal brand as a founder. This means that every interaction reinforces your worth, your value and why they should choose you.

Session FIVE:

Strategies Not Tactics.

Develop a marketing approach built around strategic objectives rather than short-term selling loops, ensuring every action serves your broader vision. This way, you can create sustainable growth and build momentum over time, which means that you’re not merely reacting to trends, or a 20 year-old social media coach telling you you have to do more Reels - you’re laying a foundation for long-term success, even if the market landscape shifts.

Session SIX:

Build It ‘As If’ You’re Going to Sell It.

Treat your business like an asset by developing valuable intellectual property and systems that increase its worth. This means documenting processes, creating proprietary tools, and focusing on scalable assets so you can enhance the business’s market value, even if you have no plans to sell right now. Which means that you’re building a legacy, not just a business.

The AND IF YOU HAVE questions OR fancy a chat ABOUT IT…

Drop them through, because you have to feel ‘all-in’ on any investments you make in the business.