WELCOME TO…
disruption camp
A SIX WEEK PROGRAMME OF BIG-THINKING MASTERCLASSES, DESIGNED TO CHANGE THE WAY YOU THINK ABOUT BUILDING YOUR BUSINESS.
2025 : The Year of Disruption.
In the rooms where the most admired, long-term players are spending their energy and resources, there is one word, and one word only that echoes and that’s: “BRAND”.
Everyone is being pulled to get strategic and to stand for something, as founders and as a business. So if you’re fixated on tactics, stuck in selling cycles or you’re running out of steam, it’s time to pay attention. Because despite what influencers’ viral videos might say, the age of ‘build it and they will come’ is over, ‘showing-up’ and being visible isn’t enough… and neither is just being excellent at what you do.
Q: how do YOU bridge to more… scale, profile, profitability, stability and joy?
A: A disruptive strategy backed by ‘this works’ implementation.
“In a world of business coaching smoke and mirrors, Emma is the real-deal.”
Be Seen Consulting
Michelle, Founder
Outside OF the noise of here today/gone tomorrow trends, one truth holds:
The creation of a brand, around the product you sell or the service you provide, is the secret weapon that positions you squarely to match your stretchiest ambition.
It’s the place where you need to focus, whether you’re pre-revenue or established. If there’s a gap between where you are and where you want to be, you have an opportunity to create more.
Businesses that beat the odds of the context, think differently .
Enter Disruption Camp.
From my years of experience as a global brand innovator, I’m going to teach you how to practically create a high-value brand, both personal and business and then land it in the world, well beyond the usual, tired tactics.
…and the value of adopting a disruptive mindset for all of it.
From the secrets of the world’s most high-value, innovative brands, to the practical application to your business today.
“i love the way emma’s brain works… It’s proper brand magic!”
The Alignment Residency
Jo Sweeney, Founder
the Disruption sessions
A 6 WEEK PROGRAMME OF BIG-THINKING MASTERCLASSES, DESIGNED TO CHANGE THE WAY YOU EFFECTIVELY APPROACH BUILDING YOUR BUSINESS.
Session ONE:
Learn from the Best.
Learn how to think like the world’s most valuable businesses to build a high-value brand that positions your product powerfully. This approach enables you to model the strategies of market leaders, so you can implement proven methods with a track record of success, even if you’re new in your field. This means you can bypass common hurdles and make an impact more quickly.
Session TWO:
Create the Biggest Play.
Discover how to supercharge your vision and goals to think bigger about the high-value space you want to claim in your industry. We’ll build out your vision and show you how to 10x it. Selling? yes, but what about starting a movement? The right goals will give you a bigger perspective, a ‘why not me?’ mindset and will fire up ideas like never before.
Session THREE:
Your Disruptive Idea.
We’re going to get practical here and give you the ‘how to’ of creating YOUR high-value, disruptive idea for you and for your business. This is how you’ll claim your space in your industry, no matter how crowded or competitive it is. We’ll look at the art and science of creating a core idea that’s credibly stretchy, valuably different and culturally on point. We’ll get you seeing opportunities that your peers won’t have noticed, to give you a massive competitive advantage and a buzz of energy leading into Christmas.
Session FOUR:
Sell Ideas Before Things.
Every touchpoint that your people have with you is an opportunity to land your idea, both IRL and URL. We’ll show you how to make sure everything resonates with potency and communicates your unique value. From your visuals, messaging, and customer experience, to your business model, assets and your personal brand as a founder. This means that every interaction reinforces your worth, your value and why they should choose you.
Session FIVE:
Strategies Not Tactics.
Develop a marketing approach built around strategic objectives rather than short-term selling loops, ensuring every action serves your broader vision. This way, you can create sustainable growth and build momentum over time, which means that you’re not merely reacting to trends, or a 20 year-old social media coach telling you you have to do more Reels - you’re laying a foundation for long-term success, even if the market landscape shifts.
Session SIX:
Build It ‘As If’ You’re Going to Sell It.
Treat your business like an asset by developing valuable intellectual property and systems that increase its worth. This means documenting processes, creating proprietary tools, and focusing on scalable assets so you can enhance the business’s market value, even if you have no plans to sell right now. Which means that you’re building a legacy, not just a business.
Think about it, when you’re Nike, you don’t follow the rules of the rest of your category, or rely on creating a product that’s ‘as good’ / ‘a bit better’ than your competitors, you go in with the spirit of disruption and create a brand that’s more valuable than your product.
You do this whatever the backdrop, in fact in global recessions, or times of unrest, the advice is always to double down on your brand. It will always be the biggest driver of long-term value for you, your income, your life and your clients.
And now YOU get to do it too.
Think of it like a disruptive rocket going through your business. You’ll leave with ideas and your plan to…
Craft a stretchier vision for you and the business
Broaden your vision to push boundaries, so you can unlock greater potential and inspire bold growth.
Link your ambition to the space you want to claim
Connect your ambition directly to your chosen market, which means you’ll establish a clear path to owning your space.
Land a genuinely valuable difference in your category
Define a unique, valuable distinction, so your brand stands out authentically, even in crowded markets.
Leverage a high-value personal brand
Build a powerful personal brand that boosts your credibility, so you can amplify trust and attract opportunities beyond your business.
Strategic marketing of your business, beyond socials
Develop a comprehensive marketing strategy that goes further than social media, which means you’ll achieve sustainable growth through multiple channels.
Adopt a creator mindset, with ideas and energy for days
Embrace a creative approach to keep your ideas fresh and your energy high, so you’re always ready to innovate.
Build a business that’s bigger than you, through long-term value creation
Focus on creating lasting value, which means your business will thrive independently and endure for the long haul.
We start in December, break for Christmas and ride again in January… designed to set you up for 2025.
Six live weekly seminars & Q+A, 90 mins each
Recordings of all sessions to be shared
Action-focused worksheets by module
Telegram community for sharing and accountability
You’re great at what you do, now claim some high-value space in the world.
This is for the real wild ones, at any stage of business.
You’ll get the gold you can implement, whether you’re pre-revenue and want to make a fast and high-value start, or you’ve been established in business for decades, but you want to change things up, for more profile, scale, income or joy. The gap is YOUR opportunity.
“there’s no one else I’d trust with my brand.”
Lucy Sheridan
Founder, Author, Speaker.
DATES FOR THE DIARY
Session One : Thursday 5 December, Midday GMT
Session Two : Thursday 12 December, Midday GMT
Session Three : Thursday 18 December, Midday GMT
Two weeks for Christmas and New Year debauchery
Session Four : Thursday 9 January, Midday GMT
Session Five : Thursday 16 January, Midday GMT
Session Six : Thursday 23 January, Midday GMT
There will be an opportunity to upgrade to an INNOVATOR PASS that will include a 60min 1:1 Strategy Session with Emma, to be used within six months of the end of the programme.
We’ll stuff the six weeks full of gold
I want to teach you how to create a high-value brand, both personal and business and how to land it in the world, well beyond the usual tactics.
…and the value of adopting a disruptive mindset for all of it.
Your brand, both personal and business, is the most valuable lever you can pull in your business and for most people, it’s the most overlooked or underloved. Let’s change that.
Deliverables and investment
Secure your spot and receive…
Six live weekly masterclasses, 90mins
Recordings of all sessions
Worksheets and actions for each module
Telegram community space
Standard Pass: £1,200
If you want to receive all of the above and an additional 1hr 1:1 Strategy Session with Emma, to be used within six months of the end of the programme, select Innovator.
Innovator Pass: £1,500
AND IF YOU HAVE questions OR fancy a chat ABOUT IT…
Drop them through, because you have to feel ‘all-in’ on any investments you make in the business.
I’m not here to persuade you, so drop me an email via the button below or a WhatsApp +44 (0) 7851 843 619.
It’s just me on the other end.