BRAND (RE)POSITIONING | FOUR WEEKS | STRATEGIC BLUEPRINT

THE REIMAGINING

A four-week ‘done for you’ x ‘with you’ consultancy project to (re)position you and your business for more.

when there’s a disconnect between where the business is right now and the ambition… it’s tempting to soldier on or to do more. there is a bigger play.

Have a brand strategist work on your business, to give you fresh eyes, a totally different perspective and a final Strategic Blueprint that changes everything.

In four weeks together, we’ll…

AUDIT YOUR BRAND AND BUSINESS TODAY AND SPOT THE BIGGER OPPORTUNITY

MAP THE SPACE AND PUT SOME RIGOUR BEHIND THE SPACE YOU WANT TO CLAIM

BUILD OUT A KILLER POSITIONING AND DISRUPTIVE POINT OF VIEW

PROVIDE GUIDELINES FOR YOUR BUSINESS MODEL, TO MARKETING

You’re too close to see the opportunities you’re missing. This is your chance to be the client and spend time thinking and reflecting, while we do the doing...

You can throw me all of your old documents, half ideas, previous results, your thoughts on competitors, the ambitions you’ve never uttered to anyone and I’ll make sense of it all and create some strategic magic.

“I reached out to Emma when my business felt stagnant. Within an impressively short time, she had identified what was preventing me from progressing and has lit a fire in me that I honestly thought had gone out.

Mill Road now has an energy behind it like never before and a positioning that is attracting dream clients and projects. I am genuinely enjoying what I do more than ever and am eternally grateful to Emma for helping me reach this point. If you need a spark re-igniting in your business or your vision, you’re in very good hands.”

 

Mill Road Film

Carly, Founder

four weekS OF STRATEGIC INTENTION

This is the work that will change the game for your business. It’ll put you and the business in a power position.

I want you to leave with fresh energy, a plan of action and absolute strategic clarity.

I’m a ninja-level brand strategist, a whizz at sniffing out new commercial opportunity and different ways to land your brand for maximise impact. It’s my job to get the best from you in the sessions.

I’ll work with you, exactly as I would with a Nike et al wanting to reposition their business or seek out stretch opportunities.

THE STRATEGIC BLUEPRINT

Your Strategic Blueprint will become the north star in your business. The document will cover:

  • The Ambition, for you and for the business

  • The Opportunity and high-value space you’re claiming

  • The Core Strategic Task

  • The Audience(s). Clients / Category / Media

  • The (existing) Equities we want to leverage (in you as the founder, the business, the product, way of working)

  • A Disruptive Brand Idea that credibly claims the space. Expressed as an Idea, a Brand Manifesto & a Pitch

  • Guidelines for activation:

    • Brand Archetype: Design & tone of voice

    • Messaging Hierarchy

    • Marketing Channels / Profile Building

    • Personal Brand as the founder

    • Partnerships and Affiliates

This is the document that will keep you playing in the stretch and working towards the bigger ambition.

“In a world of business coaching smoke and mirrors, Emma is the real-deal. I’ve booked multiple one-off strategy sessions, when I’ve needed a to rethink something in the business, or when I know I need a boost in belief. She’s always full of clarity and ideas.”

 

Be Seen Consulting

Michelle, Founder

Deliverables and investment

Four weeks to reimagine your business and set you up for more: whether profile, income, freedom or just straight-up joy. We want to light a new fire.

It Includes:

  • Pre-work exercises for you, that will give us a headstart in the sessions

  • Three (90min) Strategy Sessions

  • Independent consulting and insight generation: audience, category, culture

  • A Tissue Session: for me to present back recommendations (60mins)

  • Crafting of your final Strategic Blueprint document

  • Four weeks of collaboration - open channel for communication

INVESTMENT:

£8,000 / USD 10,600 (+ VAT for UK businesses).