THE NEXT WAVE OF FEMINIST BUSINESS IS UNAPOLOGETICALLY EXPENSIVE

A STRATEGY & IDEAS STUDIO FOR THE RESTLESSLY AMBITIOUS

We’re a strategy and ideas studio for the restlessly ambitious — women building brands with weight, wildness and a worldview.
Born from 25 years inside global brand engines, we work at the intersection of culture, futures, feminism and commerce — reframing what’s possible and building brands that feel inevitable. We architect what you’re becoming: platforms, IP, movements with cultural voltage and commercial teeth. In a world committed to keeping women busy + contained, we build the brands that break the pattern.

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“THIS IS THE WORK THAT ENABLED ME TO PITCH TO A ROOM FULL OF INVESTORS AND WALK AWAY WITH A HIGH-PROFILE CELEBRITY BACKER AND AN OPPORTUNITY TO BREAK INTO THE US.”

WE WORK WITH RESTLESS, HIGH-INTENT FOUNDERS WHO WANT THEIR NEXT CHAPTER TO CHANGE THE GAME

Meet the Team

DANIELLE KNIGHT

Founder. Village for visionaries. Music industry voice
ELLE, QUEEN STONE

founder. dominatrix. female creative expression
SEDGE BESWICK

SERIAL ENTREPRENEUR, NED, SPEAKER, STRATEGIC ADVISOR
MELANIE RICKEY

FOUNDER. THE ENOUGHNESS, BROADCASTER. advocate
KATE CAWLEY

FOUNDER. FUTURE FOOD MOVEMENT, BIG FOOD X SUSTAINABILITY
SARAH SUTTON

global media director - oatly. advertising industry voice
BIANCA WENDT

agency owner, serial entrepreneur, ned, cultural tastemaker
LUCY SHERIDAN

founder, speaker, author. celebrity coach & spiritual advisor
JESS JORGENSEN

FOUNDER - SPORESIGHT. CULTURAL FUTURIST, MYCOPHILE

“EMMA IS A PIECE OF MAGIC. HER WORK IS therapy for the soul, THE heart and THE BOTTOMLINE OF YOUR BUSINESS.“

QUEEN STONE. DOMINATRIX EDUCATOR. SPEAKER ON FEMALE CREATIVE EXPRESSION.

WAYS YOU CAN WORK WITH US

STRATEGIC CONSULTANCY

01/ The Studio

Deep, high-touch partnership for women building the next era of high-value, culturally charged brands. This is where we re-platform your business: positioning, offers, IP and movement, all anchored to your ambition.

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THE WILD SOCIETY - REOPENS JAN 2026

02/ The SOCIETY

A semi-secret circle for women who do not want to build alone. Big-thinking conversations, live sounding boards, cultural intel and unwavering support as you navigate the next moves.

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COMING IN 2026

03/ The SCHOOL

Where strategy meets cultural intelligence. Programmes, labs and tools that teach you The Wild Ones method so you can build brands, systems and movements that actually hold your ambition.

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Meet OUR Founder

EMMA GAGE

FOUNDER | BRAND & BUSINESS STRATEGIST | SPEAKER | MUM

25 years shaping brands for names like Nike, Google, L’Oréal, Disney and Unilever, and the next generation of female founders.

I am a solo parent with unapologetic ambition, obsessed with building businesses that pay women properly and light them up creatively. My work sits where brand, business and culture meet.

Inside The Wild Ones, you get me in the room – asking better questions, naming the real opportunity, and helping you build something you will not burn out from or grow bored of.

I built The Wild Ones because women’s ambition deserves infrastructure, not exhaustion.

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FORTUNE 500 FIREPOWER, REWIRED FOR FEMALE-FOUNDED AMBITION

“The Wild Ones are the real deal. In a world of business coaching smoke and mirrors, Emma has the credentials AND THE NERVE to really deliver what she promises.“

MICHELLE MOWBRAY. AGENCY FOUNDER.

The Million Dollar Brand playbook

Build a brand that’s worth more than your to-do list.
Download the Playbook to learn the core frameworks I use with founders to create Expensive, IP-rich brands – the kind that attract better buyers, higher prices and bigger opportunities.

You’ll also get The Wild Edit: regular notes on culture, commerce and feminist firepower, straight to your inbox.

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